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Terms of Service

Operated by Mitchell Keith Sands (ABN 77 932 608 483), trading as Tallix Effective date: 1 September 2026 Last updated: 6 September 2026

1. Who we are and what this agreement covers

These Terms of Service ("Terms") are a legal agreement between you ("you," "your," or "Client") and Mitchell Keith Sands (ABN 77 932 608 483), a sole trader trading as Tallix ("we," "us," "our," or "Tallix"), who operates the Tallix platform, also referred to as the Meta Query Tool (the "Service"), accessible via tallixai.com and its associated application (together, the "Site").

By creating an account, accessing, or using the Service, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated into these Terms by reference. If you do not agree, do not use the Service.

If you are using the Service on behalf of a business or other organisation, you represent that you have authority to bind that organisation to these Terms, and "you" refers to that organisation as well as you personally.

2. Description of the Service

Tallix is a managed analytics service. It connects to your Meta (Facebook/Instagram) advertising account data, extracts and stores that data persistently, and provides an AI-powered natural-language interface that lets you ask questions about your own historical advertising performance in plain English.

The Service is diagnostic and analytical in nature. It is designed to help you understand what is happening in your ad account and why — it is not a creative agency, media buying service, or automated decision-maker, and it does not generate creative assets, write ad copy, or make guaranteed recommendations. Any output, insight, benchmark, or suggestion produced by the Service is generated by artificial intelligence based on your data and is provided for informational purposes only — see Section 9 (AI-Generated Content).

We may add, change, or remove features of the Service from time to time, including features described as part of a paid plan, provided that we will not materially reduce the core functionality you are paying for without reasonable notice.

3. Eligibility and accounts

You must be at least 18 years old and capable of forming a binding contract to use the Service. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us promptly at support@tallixai.com if you suspect unauthorised access to your account.

Account authentication is provided through a third-party identity provider (currently Clerk). We do not store your account password ourselves.

4. Access to your Meta advertising data

To provide the Service, you must grant us scoped, view-only access to your Meta Business Manager advertising data (for example, via partner access and a system-user token limited to read-only advertising and insights permissions). By connecting your account, you represent that you are authorised to grant this access and that doing so does not breach any agreement you have with Meta or any third party.

You retain ownership of your advertising data at all times. We access and process it solely to provide the Service to you, as described in our Privacy Policy. We will only request the minimum scope of access reasonably necessary to operate the Service, and you may revoke that access at any time through your own Meta Business Manager settings — though doing so may prevent the Service from continuing to function correctly.

The Service depends on Meta's platforms and APIs, which are outside our control. We are not responsible for outages, data availability, API changes, or policy changes made by Meta, though we will make reasonable efforts to keep the Service working with them and to notify you of material disruptions.

Historical data: Meta retains advertising data for a limited period. Data is only captured by the Service from the point your account is connected onward (plus whatever historical data Meta still retains at that time). We are not responsible for data that was already unavailable from Meta before you connected your account.

5. Subscriptions, billing, and payment

The Service is offered on a subscription basis. Current plans, features, and pricing are set out on our pricing page and/or in your order confirmation at the time you subscribe, and form part of your agreement with us for that subscription.

  • Payment processing. Payments are processed securely by Stripe. We do not store your full payment card details ourselves. Your use of Stripe is also subject to Stripe's own terms.
  • Invoicing. Invoices for your subscription are issued through our accounting platform (Xero) and will generally be attached to or accompanied by these Terms and our Privacy Policy.
  • Billing cycle and auto-renewal. Subscriptions renew automatically at the end of each billing period (e.g., monthly) unless cancelled before the renewal date. You authorise us to charge your payment method on file for each renewal.
  • Price changes. We may change our fees from time to time. We will give you at least 30 days' notice of any price increase that applies to your existing subscription before it takes effect. Continued use of the Service after a price change takes effect constitutes acceptance of the new price.
  • Taxes. Fees are exclusive of applicable taxes (including GST, where applicable) unless stated otherwise, and such taxes will be added to your invoice where required by law.
  • Late or failed payment. If a payment fails, we may suspend or restrict your access to the Service until payment is successfully made, after reasonable notice.

6. Cancellation and refunds

You may cancel your subscription at any time through your account settings or by contacting support@tallixai.com. Cancellation takes effect at the end of your current paid billing period; you will retain access to the Service until then, and no further payments will be charged after that date.

Except where required by applicable consumer law, fees already paid are non-refundable, including for partial billing periods or unused portions of a subscription. Nothing in this section limits any right you may have under the Australian Consumer Law or another jurisdiction's mandatory consumer protection laws that cannot lawfully be excluded.

7. Data storage, retention, and export

A core feature of the Service is retaining your historical advertising data beyond the window Meta itself keeps it. We store your data in secure, access-controlled cloud infrastructure (currently Google Cloud / BigQuery and a managed database), logically isolated from other clients' data.

You may request an export of your stored data at any time while your account is active, and for a reasonable period (currently 30 days) after cancellation or termination, by contacting support@tallixai.com. After that period, we may delete your stored data in accordance with our data retention practices described in the Privacy Policy. We are not obliged to retain your data indefinitely after account closure.

8. Acceptable use

You agree not to:

  • use the Service for any unlawful purpose, or in a way that infringes the rights of Meta, us, or any third party;
  • attempt to gain unauthorised access to the Service, other clients' data, or our underlying systems;
  • reverse engineer, decompile, or attempt to extract the source code or underlying models of the Service, except to the extent such restriction is not permitted by law;
  • use the Service to build a competing product using data or outputs obtained through it;
  • interfere with or disrupt the integrity or performance of the Service, including through excessive automated querying intended to burden the system; or
  • misrepresent your identity or authority to connect a Meta advertising account.

We may suspend or terminate your access if we reasonably believe you have breached this section.

9. AI-generated content and disclaimers

The Service uses large language models (currently provided by Anthropic) to generate natural-language answers, summaries, and insights based on your advertising data. You acknowledge and agree that:

  • AI-generated output may contain errors, omissions, or inaccuracies, and should be independently verified before you rely on it for material business, financial, advertising, or other decisions;
  • the Service does not provide financial, legal, tax, or professional advice, and nothing produced by the Service should be treated as such;
  • the Service is diagnostic and analytical — it explains what is happening in your data and why, but it does not generate creative assets (e.g., ad copy, images, video) or guarantee any particular business outcome, including improved ad performance; and
  • benchmark or comparative figures provided by the Service are general guidance only and may not reflect your specific market, industry, or circumstances.

10. Intellectual property

We retain all rights, title, and interest in the Service itself, including its software, models, design, and underlying technology. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable licence to access and use the Service for your own internal business purposes during your subscription.

As between you and us, you retain all rights to your own advertising data and business information. You grant us a limited licence to host, process, and analyse that data solely to provide the Service to you.

11. Third-party services

The Service relies on and integrates with third-party providers, including (currently) Meta (data source), Google Cloud — BigQuery, Cloud Run, and Cloud SQL (data storage, backend application hosting, and chat-history database), Anthropic (AI processing), Clerk (authentication), Stripe (payments), Vercel (frontend hosting), and Xero (invoicing). Your use of the Service is also subject to the applicable terms of these providers where relevant. We are not responsible for outages, errors, or policy changes originating from third-party providers, though we will make reasonable efforts to maintain service continuity and to notify you of material disruptions.

12. Availability and support

We aim to keep the Service available and to monitor the underlying data pipeline for failures, alerting you where reasonably practicable if we detect an issue affecting your data connection. However, the Service is provided on an "as available" basis and we do not currently guarantee any specific uptime percentage or service level. Support is provided by email and in-app chat during our normal working hours (Adelaide, Australia time).

13. Limitation of liability

To the maximum extent permitted by applicable law:

  • the Service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement;
  • we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, data, or business opportunity, arising out of or relating to your use of the Service; and
  • our total aggregate liability arising out of or relating to these Terms or the Service will not exceed the total fees you paid to us in the 12 months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy that cannot lawfully be excluded, restricted, or modified under the Australian Consumer Law or another applicable jurisdiction's mandatory law, including where you are a "consumer" for the purposes of such law. Where such law applies and permits us to limit our liability, our liability is limited, at our option, to resupplying the Service or paying the cost of having the Service resupplied.

14. Indemnity

You agree to indemnify and hold us harmless from any claims, losses, liabilities, and expenses (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Service, or your breach of any third party's rights (including Meta's platform terms) in connection with your use of the Service, except to the extent caused by our own breach of these Terms or negligence.

15. Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Service, and to use it only for the purposes of this agreement, except where disclosure is required by law or is reasonably necessary to provide the Service (for example, to our subprocessors listed in the Privacy Policy).

16. Termination

You may stop using the Service and cancel your account at any time as described in Section 6. We may suspend or terminate your access to the Service, with reasonable notice where practicable, if: you breach these Terms and do not remedy the breach within a reasonable period after notice; payment fails and remains unresolved; or we reasonably believe your use poses a security, legal, or platform-compliance risk. Sections that by their nature should survive termination (including Sections 9, 10, 13, 14, 15, and 18) will continue to apply.

17. Changes to these Terms

We may update these Terms from time to time, for example to reflect changes in the Service, our subprocessors, or applicable law. We will post the updated Terms on the Site with a revised "Last updated" date and, for material changes, will make reasonable efforts to notify active subscribers (such as by email). Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

18. Governing law and disputes

The Service is offered to clients wherever they are located, and is not restricted by geography. These Terms are governed by the laws of South Australia, Australia, without regard to conflict-of-law principles, except to the extent that mandatory consumer protection or other laws of your home jurisdiction cannot lawfully be excluded and apply instead.

Before commencing formal proceedings, both parties agree to attempt to resolve any dispute informally by contacting the other party in good faith. Subject to any mandatory rights you have under your local law, you and we submit to the non-exclusive jurisdiction of the courts of South Australia, Australia, for any dispute that cannot be resolved informally.

19. General

  • Entire agreement. These Terms, together with our Privacy Policy and any order confirmation, constitute the entire agreement between you and us regarding the Service.
  • Severability. If any provision of these Terms is found unenforceable, the remaining provisions will continue in full force.
  • No waiver. Our failure to enforce a provision is not a waiver of our right to do so later.
  • Assignment. You may not assign these Terms without our consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets, provided the assignee agrees to be bound by these Terms.
  • Force majeure. Neither party is liable for delays or failures caused by events beyond their reasonable control.

20. Contact us

Questions about these Terms can be sent to: support@tallixai.com.

Mitchell Keith Sands, trading as Tallix (tallixai.com)